NEW · AI Brain explains your traffic in plain English →

Bitly says 2,400 clicks. It doesn't say 1,800 were bots.

Tappr does. Smart routing, real-time anomaly alerts, and an AI that explains your traffic — for creators & marketers who can't afford guessing.

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tappr.me/promo

LIVE

Visitor

Resolves to

App Storeapps.apple.com

Localized shopro.ourshop.com

WhatsApp fallbackwa.me/40700000000

if country=US ∧ device=desktopresolved 12ms ago

Click any visitor to see how it routes.

CLICKS ROUTED1.4B+
BOTS BLOCKED312M
P50 LATENCY14ms
UPTIME99.99%
EDGE NODES38

The problem

Three things Bitly doesn't tell you about your traffic.

/01

Your top link just died and you don't know.

The IG post that drove 70% of your traffic got deleted. Hours pass before you check analytics. Tappr alerts you in under an hour with the likely cause.

→Tappr alerts you in under an hour.

/02

Half your 'viral' traffic is bots.

One referrer pumping 1,800 fake clicks looks great on a dashboard until you check conversion. Tappr flags single-source concentration before the bill comes.

→Tappr flags concentration risk early.

/03

You'll miss your goal — and it's too late to fix it.

Day 25 of 30 and you're 60% behind. Too late to course-correct. Tappr forecasts the miss at day 15 and tells you what's slowing you down.

→Tappr forecasts the miss at day 15.

The product

Built for the way you actually distribute links.

/01Smart Routing

One link. Every context.

Set rules per country, device, time of day, day of week, or date range. Mobile users in the US get the App Store. Desktop visitors in Romania hit your localized site. Saturday traffic flows to a weekend landing — all from a single tappr.me/<slug>.

if country=US ∧ device=mobile→ apps.apple.com/...

if country=RO ∧ device=mobile→ ro.ourshop.com/promo

if hour ∈ [22, 6]→ wa.me/40700000000

default→ tappr.me/landing-fallback

+ add rule

/02AI Brain

› why did /promo lose traffic?

Down 67% in 12h. Last week 84% of clicks came from instagram.com/p/abc — that referrer dropped to zero today. Likely cause: the post was deleted.

→ DM the account or pivot /promo to a TikTok-first strategy.

/03Real-Time Alerts

DROP/promo

−67%

in the last 90 minutes — likely a deleted Instagram post. Action: DM @username to repost or pivot the campaign.

/04A/B Testing

Test variants. Auto-pick the winner.

A/landing-v17.4%

B/landing-v24.1%

★ winner: A/landing-v1 — auto-routed to 100%

/05Developer API

REST API. Bearer auth, full smart-routing.

POSTtappr.me/api/v1/links

curl -X POST https://tappr.me/api/v1/links \
  -H "Authorization: Bearer dl_xxx" \
  -H "Content-Type: application/json" \
  -d '{
    "destination_url": "https://shop.io",
    "slug": "promo",
    "redirect_rules": [
      { "country": "US", "destination": "apps.apple.com/x" },
      { "country": "RO", "destination": "ro.ourshop.com" }
    ]
  }'

From the team

Tappr Labs

Built in Bucharest & Brooklyn

We tried Bitly. It told us a campaign got clicks — not which clicks were bots, not why a link suddenly died, not which post we should reshare.

We tried Linktree. It looks fine on a phone. It's not built for routing. It's not built for analysis. And it's definitely not built for anyone running paid campaigns or A/B tests.

So we built Tappr — for the people who actually depend on links working, knowing why they work, and reacting fast when they don't.

Pricing