Your top link just died and you don't know.
The IG post that drove 70% of your traffic got deleted. Hours pass before you check analytics. Tappr alerts you in under an hour with the likely cause.
→Tappr alerts you in under an hour.
Smart routing, real-time anomaly alerts, and an AI that explains your traffic — for creators & marketers who can't afford guessing.
Visitor
Resolves to
if country=US ∧ device=desktopresolved 12ms agoClick any visitor to see how it routes.
The IG post that drove 70% of your traffic got deleted. Hours pass before you check analytics. Tappr alerts you in under an hour with the likely cause.
→Tappr alerts you in under an hour.
One referrer pumping 1,800 fake clicks looks great on a dashboard until you check conversion. Tappr flags single-source concentration before the bill comes.
→Tappr flags concentration risk early.
Day 25 of 30 and you're 60% behind. Too late to course-correct. Tappr forecasts the miss at day 15 and tells you what's slowing you down.
→Tappr forecasts the miss at day 15.
Paste your destination and pick a slug. You get tappr.me/<slug> immediately — no configuration required to start.
tappr.me/promo → shop.ioPoint the same link at different destinations by country, device, time of day, day of week, or date range. Rules evaluate top to bottom, and the first match wins.
if country=US ∧ device=mobile → App StoreEvery click is classified before it redirects. Bots are flagged, anomalies raise alerts within the hour, and the AI Brain explains shifts in plain English.
2,400 clicks → 600 real · 1,800 botsSet rules per country, device, time of day, day of week, or date range. Mobile users in the US get the App Store. Desktop visitors in Romania hit your localized site. Saturday traffic flows to a weekend landing — all from a single tappr.me/<slug>.
if country=US ∧ device=mobile→ apps.apple.com/...if country=RO ∧ device=mobile→ ro.ourshop.com/promoif hour ∈ [22, 6]→ wa.me/40700000000default→ tappr.me/landing-fallback› why did /promo lose traffic?Down 67% in 12h. Last week 84% of clicks came from instagram.com/p/abc — that referrer dropped to zero today. Likely cause: the post was deleted.
→ DM the account or pivot /promo to a TikTok-first strategy.
/launch6× normal
412 clicks in the last 60 minutes vs an average of 68/hour. Something's working — push budget while it's hot.
A/landing-v17.4%B/landing-v24.1%winner: A/landing-v1 — auto-routed to 100%
tappr.me/api/v1/linkscurl -X POST https://tappr.me/api/v1/links \ -H "Authorization: Bearer dl_xxx" \ -H "Content-Type: application/json" \ -d '{ "destination_url": "https://shop.io", "slug": "promo", "redirect_rules": [ { "conditions": { "geo": { "countries": ["US"] }, "device": { "types": ["mobile"] } }, "destination_url": "https://apps.apple.com/x" }, { "conditions": { "geo": { "countries": ["RO"] } }, "destination_url": "https://ro.ourshop.com" } ] }'
From the team
Tappr Labs
Built in Bucharest & Brooklyn
We tried Bitly. It told us a campaign got clicks — not which clicks were bots, not why a link suddenly died, not which post we should reshare.
We tried Linktree. It looks fine on a phone. It's not built for routing. It's not built for analysis. And it's definitely not built for anyone running paid campaigns or A/B tests.
So we built Tappr — for the people who actually depend on links working, knowing why they work, and reacting fast when they don't.
For testing the routing engine and personal links.
For solo entrepreneurs who want to start smart.
For businesses that scale and want full control.
For agencies running client campaigns at volume.
Everything, side by side. Pick what fits.
Tappr is a smart link management platform. It shortens links, routes each click dynamically based on geo, device, and time of day, detects bot traffic, and uses AI to explain your traffic in plain English. It is built for creators and marketers who need to know which clicks are real.
Tappr classifies every click before it redirects, so bot traffic is separated from real visitors instead of being counted in one combined total. It also adds conditional routing by geo, device, and time of day, real-time anomaly alerts, and an AI Brain that explains what changed and why. Teams usually evaluate Tappr as a Bitly alternative once a raw click count stops being enough.
Yes. Tappr inspects the user agent, referrer concentration, and click timing on every redirect to classify traffic. Single-source spikes and non-human click patterns are flagged automatically, so inflated numbers do not silently pass into your reporting.
Smart routing sends the same short link to different destinations based on rules you define. A click from a mobile device in Germany can open a deep link in your app, while a desktop click in the United States lands on your web store. One link, many destinations, no extra redirects.
Yes. The free plan covers 500 clicks per month, forever, with no credit card required. Setup takes under 60 seconds. Paid plans add higher click volumes, more team seats, and API access.
Yes. Tappr exposes a REST API for creating links, reading analytics, and managing collections programmatically. API keys are issued from the developer settings inside your dashboard.
Tappr reports clicks over time, geographic distribution by country, device and browser breakdowns, referrer sources, peak traffic hours, and per-link performance. An AI weekly intelligence report summarizes trends and anomalies without you reading charts.
Free plan. No credit card. 500 clicks per month, forever.
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